More than ever before, audiences are concerned about movie length.
During the COVID pandemic, binging TV shows was all the norm. People spent hours in front of the TV without a second thought. But as we slowly come out of the pandemic, and movie theaters try to get back on track, they’re dealing with a new audience trend that’s making it hard to program films.
According to a new survey by Screen Engine/ASI done exclusively for the Los Angeles Times, more than half of moviegoers check the runtime before deciding to buy a ticket to a movie.
Movies like House of Gucci, West Side Story, Dune, Eternals, and King Richard all clock in over two hours, with most of them close to three hours long. That means an extended time in theaters near people as the pandemic continues.
While we try to bolster the box office, it’s disheartening to see people turning away. Also, it’s hard to know people will binge a series in one day, but it’s hard to get them to sit for a longer movie.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
