Spider-Man: No Way Home becomes highest-grossing 2021 movie in just one weekend.
The pandemic has crushed the box office almost to dust. It looked like there was no home when movies like James Bond’s latest outing No Time to Die underperformed, and Steven Spielberg’s West Side Story struggled to find an audience willing to show up for it.
Then came Spider-Man.
Marvel’s newest Spider-Man: Now Way Home opened to $253 million domestic and $587,200,000 worldwide.
Yes, in one weekend it became the highest-grossing movie of 2021. But it also certified many things we believe to be true about the movie business right now. It means that high-performing intellectual property is the most valuable thing studios can have, it means Marvel is the most valuable purchase by Disney over the last 20 years (more so than Star Wars), and it means that the trend of movie theaters pushing tentpoles is the way of the future.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
