What do you do when you can’t go into a physical storefront?
The experience of picking up a product, feeling its heft and build quality, comparing features of similar brands up close, and even asking an expert for their opinion often makes all the difference. That kind of personal service is sometimes lost in the digital domain of e-commerce.
While B&H has a comprehensive website with just about every tool a filmmaker needs, they want online customers to share the experience of walking into their New York Superstore.
That’s where B&H’s video chat feature comes in. Check it out below!
Not everyone is going to make the trip to the Big Apple to shop B&H in person. Those customers might just want to search the site, compare features and orders, and get a delivery right to their door. However, B&H has created a way to enjoy the best of both worlds.
Author: James DeRuvo
This article comes from No Film School and can be read on the original site.
