HBO Max made a lot of filmmakers upset—and made a lot of money.
The big bet this year was from Warner Bros., whose parent company AT&T forced the company’s hand and made them go day-and-date with all their 2021 releases on HBO Max.
The bet was based on the pandemic driving box office numbers down and the need for them to drive HBO Max subscribers up. At the time, filmmakers like Denis Villeneuve were very upset. And rightfully so, as this decision was made without filmmakers’ input and was not about the movies, but about the bottom line.
Still, they made the bet because they were confident in the results. Turns out, they were mostly right.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
