Africa has long been ignored by streamers, but no longer.
The streaming wars have taken platforms like Netflix, Amazon, Apple, and Disney+ all over the globe. But never to Africa.
Now, a recent surge in deals between production companies, studios, and streamers in Africa has changed those tides. It turns out ignoring content with a growing market share was not a great business strategy.
Nigerian TV pioneer Mo Abudu spoke to the Hollywood Reporter about this recently.
“I’ve been in this industry for 20 years, and it’s only now that we’re seeing this real explosion, a real tipping point, for African content,” Abudu said. “The reality of the marketplace has changed.”
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
