Eminem from a Technocrane. Rialto in Snoop Dogg’s low-rider. Internal NDs on a photoshoot with Mary J. Blige. This is how you shoot the biggest commercial of the year!
It’s time for the biggest sports event of the year, the Super Bowl. Or as we filmmakers like to call it, the world premiere of the year’s biggest commercials! From conception to post, the Super Bowl offers an excuse to create some of the best commercial storytelling out there.
And the Super Bowl is no stranger to Sony VENICE.
Starting last year, it was the camera of choice for the official Super Bowl broadcast. This year, it returns not only for the broadcast, but also as the camera behind commercials like F. Gary Gray’s larger-than-life official halftime commercial, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.
With rap and hip-hop legends, fast cars, big locations, and a ton of VFX, how in the hell does the director of photography shoot something on this scale?
For Paul Cameron, ASC, it’s all in a day’s work.
Author: Sponsored Content
This article comes from No Film School and can be read on the original site.
