Product photography focuses on critical parts of branding, such as lighting and color. These play a key role in identifying brands and evoking emotions in customers.
So what can filmmakers learn to achieve the same effect for their films?
Creatives with big budgets have the flexibility to fine-tune the lighting and color palette of their narrative projects, not only for their scenes but also their set design. Just look at the work of Tarsem Singh and Wes Anderson. Both directors have very clear visions and use both color and lighting to tell their stories.
Budget filmmakers usually don’t have that luxury. But there are a few tricks we can learn from product photography that can help us express our artistic vision.
Let’s start with visiting Jay P. Morgan over at The Slanted Lens YouTube channel to get started.
Shaping Light with Paper
When photographing a pair of Nike sneakers, Morgan used an unconventional tool that, according to him, loads of professional photographers have in their kit. What is it?
Tracing paper.
Author: Yaroslav Altunin
This article comes from No Film School and can be read on the original site.
