Yeah, we’re big fans of this advertisement.
I struggled with when to bring this up, because it felt like such a singular experience. Then one day, I was sitting in the AMC Century City, and everyone clapped when Nicole Kidman came on screen. And I knew we were all involved in the same weird fugue state.
It was nice to be out of the pandemic enough to go to the movies. But it felt completely insane to be back, and be welcomed before every movie by an A-list actress who’s sitting in an empty theater talking about the joy of movies.
Yes, dear reader, AMC spent so much money rolling this out. They hired an A-list writer Billy Ray to script, Nicole to star, and in some ways, it did what they wanted. It became a massive hit that got everyone talking. It even achieved Meme status.
In the ad, Kidman walks into an AMC theater, sits in an empty screening room, and watches clips from films like Jurassic World. The video received over 193,000 views and 1,400 comments in four months on AMC’s YouTube page.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
