Podcasts are blowing up even more as Apple, Spotify, and Amazon fight for talent. Now it seems Google wants some skin in the game.
Love him or hate him, Joe Rogan took the podcast as a format to the stratosphere. He showed that podcasts could make money with a dedicated niche audience.
And YouTube seems to agree.
So much so that YouTube’s parent company Google wants to lure podcasters with up to $300,000 to make video episodes of those shows, signaling it wants to compete with Apple and Spotify.
What This Means for Creators
It breaks down as follows: individual podcasters who add a video component to their shows can receive a grant of up to $50,000 to cover additional expenses. Podcast networks, which produce podcast programs can receive up to $300,000 to produce video versions.
In addition, YouTube is dropping the Canadian requirement that a YouTube Premium account must be subscribed to in order to include background audio in those video productions.
Author: James DeRuvo
This article comes from No Film School and can be read on the original site.
