How much would you pay to see a movie during its opening weekend?
You might have noticed that ticket prices were higher at AMC this past weekend if you went to watch The Batman.
Although the prices are just a dollar higher than the average movie ticket, many moviegoers and Hollywood movie studios are upset by AMC CEO Adam Arons’ extra charge.
One industry executive told WrapPRO about Aron’s surprise announcement during AMC’s earnings call this week that it was “just confusing and frustrating to me why you would openly boast about bumping up prices for the biggest films. It sounds incredibly greedy.”
The executive continued, “Any consumer that hears or reads that is going to feel that they’re being gouged, and right now with everything getting more expensive with inflation, are headlines about surging pricing what we need right now when so many auditoriums are nearly empty unless it’s an opening weekend for a tentpole?”
Warner Bros., who is distributing The Batman, is also upset with Aron’s decision to increase movie ticket prices.
Author: Alyssa Miller
This article comes from No Film School and can be read on the original site.
