After banning red-carpet selfies a few years ago, Cannes fully embraces viral phone content.
Huge news, filmmakers—TikTok has become the official partner of the Cannes Film Festival. This partnership promises a new view of the prestigious festival with unique behind-the-scenes content from TikTok creators, as well as a new opportunity for up-and-coming filmmakers with a brand-new short film contest.
TikTok announced the partnership this week via its website. The social media app has a flourishing #filmtok community where creators share film analysis, reviews, how-to videos, and behind-the-scenes content.
“People turn to TikTok to be entertained, express themselves or discover something new, and they share an authentic and rewarding sense of community unlike anywhere else,” said Lee Hunter, General Manager Australia and New Zealand, TikTok. “We’re excited to partner with the Festival de Cannes to deliver creative ways for our community to be inspired, moved, and entertained, bound by a shared love of video and cinema.”
Thierry Fremaux, General Delegate, Festival de Cannes, said in a statement:
Author: Jo Light
This article comes from No Film School and can be read on the original site.
