So, is Netflix just TV now?
When Netflix came onto the scene, it felt revolutionary. You could stream a ton of movies for a small price. Then the selection got better, shows were added, and everything seemed to be going its way. The numbers were huge.
By the time the pandemic hit, Netflix’s stock soared. It felt like that while other streamers were catching up, none were making content and getting new viewers like Netflix.
Now, suddenly, it seems like things have started to unravel.
Recently, Netflix announced password sharing was killing its business, losing them around 100 million subscribers. Then, its prices went up. Then it lost over 200,000 subscribers, and another 700,000 when it canceled service in Russia.
Now, Netflix is introducing a tier with commercials, effectively neutering what differentiated it from just regular TV.
Netflix COO Greg Peters said that advertising “is an exciting opportunity” for the streamer.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
