Have you seen the new Kendrick Lamar video?
Kendrick Lamar is one of the greatest rappers alive. His music videos have always pushed boundaries with fish-eye lenses and intense wide shots and insane choreography.
But in his newest video, he deepfakes into the faces of OJ Simpson, Jussie Smollett, Nipsey Hussle, Kobe Bryant, Kanye West—all on top of his own face, while he raps. Different lyrics respond to different people at the center of the video.
Check out the music video for “The Heart Part 5” below, and let’s talk tech after.
Directed by Dave Free and Lamar, the video is standardly choreographed, with the rapper hanging in the right side of the frame—his left—which is either an homage to a heart beating in the human body, or just a smart use of the rule of thirds.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
