Are you ready to return to Pandora in 3D?
When the original Avatar came out, people flocked to the theaters for many reasons, but one of the biggest was the technological breakthroughs in CGI and 3D that created an immersive world on screen.
One thing that didn’t change after that movie was released was the resurgence of 3D. While some titles came with a 3D choice, none seemed to use the technology as well as James Cameron had, and those films didn’t break out as expected.
But as the second Avatar movie finally plans a release date, 3D is coming back with it. This has to make theater owners very happy. Not only is a large-scale title bait to get butts in seats, but the 3D tickets, which cost more, are a giant money-making opportunity.
Disney’s chief of global film distribution Tony Chambers said in a recent statement, “At a time when people are used to being at home watching content, anything that encourages them to go to theaters has to be a positive for us and the industry in general.”
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
