The global box office is expanding, and North America is now on top.
The last two years of COVID have ravaged the box office. We saw many movies struggle. And we saw streaming become a default for many studios. This struggle has been one of the biggest fights in our industry. But as the pandemic winds to a (hopeful) close, we’re going to see the theatrical box office matter even more. And now there’s a new global king in the theatrical box office—North America.
The U.S. box office on top
According to U.K.-based research firm Gower Street Analytics, they forecast North America to overtake the top market.
China had previously been the largest global market, but COVID hurt revenues, and the U.S. and Canada have been slowly getting people back into seats. And with Top Gun: Maverick opening this week, it’s set to start the summer season off with a bang as well. That’s good news, because we’re still only at around 85% of all global theaters being reopened after the pandemic. It’s an admirable number, but nowhere near full strength.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
