It’s the little movie that could… across the multiverse.
It’s hard to believe, but the smash-hit Everything Everywhere All at Once opened on just 10 screens.
Word-of-mouth, excellent reviews, and an amazing advertising campaign really got this title flowing, helping the $15-million budgeted movie to over $50-plus million at the box office… and counting. It also scored an incredibly high per-screen average of $50,000, an obscenely high number.
This is not only A24’s biggest hit, but it absolutely contradicts all the studios who think tentpole movies are the only ones that matter. It shows a little movie with a diverse cast can find an audience if people are willing to go wide with it.
To put it into context, film journalist Scott Mendelson noted that “when it hits the $52 million mark it will outgross House of Gucci at the domestic box office. That means it will have made more than any of last year’s Oscar-season awards releases, except for Dune.”
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
