ARRI has just officially announced the Alexa 35 to meet the demands of the streaming era and to give us the first new sensor in over a decade.
It’s been 12 years since ARRI released the first Alexa cinema camera with the ALEV III sensor. That same sensor technology would be used in every ARRI camera for the next decade and some change. It has also been the standard by which every other camera was measured.
That’s why today feels like not only the end of an era, but the beginning of a new one.
The ARRI Alexa 35 has been officially revealed to the world with a brand new Super 35 ALEV 4 CMOS sensor. ARRI hopes this new native 4K camera will not only be the best A-camera but also the best B-cam and action camera on the market. All in one package.
But why should filmmakers care about a camera that costs $64,880 for just the body and an LPL Mount Set? That’s a full year’s salary for some people.
Well, because a new standard may have just been set, and the camera landscape may be about to change once again.
Author: Yaroslav Altunin
This article comes from No Film School and can be read on the original site.
