Netflix’s new strategy? Bigger, better, and fewer.
For the last few years, Netflix has had a bold strategy when it comes to movies. It made a lot of them. It didn’t matter if it was The Irishman or The Kissing Booth, if Netflix thought it would be a hit or an Oscar play on their platform, they made it. They also tried to buy prestige by giving money to auteurs. They were aggressive, and it paid off. When the pandemic came around, they were primed to release new movies every week.
But in the last few years, Netflix has been battling all over the globe to stay relevant and to continue to make money. That came to a head this year, as the platform raised prices, lost subscribers, and has been desperately trying to eliminate password sharing. Their stock, as of writing this, has dropped 44% off its high. Something had to change.
So Netflix is rolling out a new strategy. It wants to make fewer movies—but they’ll be bigger and better.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
