The internet is full of jokes. And if you’re not in on it, it may cost you money.
Morbius was a critically panned movie that performed at mediocre levels at the box office, finishing with $163,864,372 worldwide. That’s not great for a comic book movie that was held for a few years thanks to the pandemic. But when Morbius trended on Twitter, executives thought they had left some money on the table. So they elected to put the movie back into theaters.
But they should have maybe read why it trended, because when it went back to theaters—no one followed it.
Why Morbius rose from the dead
In the basements of a sub-Reddit, Morbius memes came to life with jokes pretending it was the best-reviewed movie of all time, and users creating puns with other popular movie titles.
It was all fun and games, but it showed how dangerous it is to be a movie that trends on Twitter without context. It also shows that executives who don’t understand Twitter should have much shorter leashes at studios.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
