Viewers have a strange relationship with product placement—but how does this affect filmmakers, too?
I first became aware of ads in films when I sat down to watch Wayne’s World for the first time. Wayne (Mike Myers) and Garth (Dana Carvey) obnoxiously staring down the camera while advertizing products will always make me laugh, but I have come to realize that product placement has always been and will continue to be a feature of Hollywood filmmaking.
Product placement in films is either integrated seamlessly into the story or is blatantly obvious, but it still can boost a brand’s recognition and association with cool characters. There is a fine line between showing off the product and fading seamlessly into the background. So how does the product find its way into films and TV today, and how does it affect the filmmaking process?
Author: Alyssa Miller
This article comes from No Film School and can be read on the original site.
