Like it or not, relying on a foreign country for box office revenue will have ripple effects on the content produced.
The global box office is more important than it ever has been. With the pandemic coming to a close, we’re trying to find ways to bring new money into theaters. Movies that travel all over the world have never been more important. But what happens when the country where the movie needs to make money has a lot of laws and a review process? What happens when studios start changing stories and characters and casting to appease others?
Well, that’s sort of where Hollywood is now with China. Until 1994, almost all the movies in Chinese theaters were state-sponsored. They told stories about their history and usually were there to endorse the Communist Party. But in 2010, Avatar was given a rare release in China. That movie went on to make $200 million and turned every head in Hollywood. Suddenly, they wanted to get every big movie into that market, but to do it, they had to get past their censors.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
