Now you can Zoom from the comfort of your local multiplex.
In a collaboration that makes us all roll our eyes in remembrance of COVID-19, AMC Theaters and Zoom join forces to give audiences the ability to video chat from the comfort of their local theater.
This is AMC’s latest attempt to expand its business outside of the box office as movie theaters struggle to maintain relevance and revenue in the age of streaming giants. Although the summer box office was killer with hits like Top Gun: Maverick and Minions: The Rise of Gru drawing large audiences to the theaters, AMC has been avoiding bankruptcy, embracing its status as a meme stock last year, and investing in a Nevada-based gold and silver mining company.
The company is attempting to stay relevant by any means possible, even if they are a few years late to the party.
Unfortunately, the partnership with Zoom will not allow audience members to Zoom friends and family to watch the latest movie in theaters.
Author: Alyssa Miller
This article comes from No Film School and can be read on the original site.
