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AMD’s New Processors Uses AI to Challenge Apple Silicon

Benchmarks indicate that Apple Silicon is no longer the performance king. But what does that mean for creatives?

When Apple Silicon was announced, it was met with cautious skepticism. Unfortunately, for those that wanted the marketing chart to miss the mark, Apple’s M1 and now M2 chips were killer SOCs that cut through editing like a hot knife through butter (at least for mobile setups). But now, the Windows crowd seems to be slowly catching up.

AMD has announced the release of the AMD Ryzen 7040HS laptop processor, which could be more powerful and energy efficient than the Apple Silicon M1 Pro Chip, according to the company. The Socket AM5 chip was designed as a mobile processor, but AMD still claims that it can deliver 34% more performance than the M1 Pro, and 50% better energy efficiency than the latest Apple M2 CPU.

If the benchmarks are anything to go by, then that’s amazing news for Windows-based editors.

But are benchmarks the end-all and be-all? Let’s find out.

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Author: James DeRuvo
This article comes from No Film School and can be read on the original site.

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