Shooting branded content? Here are some key aspects cinematographers should keep in mind during pre, pro, and post.
The following material is an excerpt from the No Film School How to Make Money as a Cinematographer course.
Many companies can be very specific about the design language of their products. Not only will they want to uphold their brand standards, but they want to evoke a specific aesthetic that leans into the tone of their product. These details can range from lighting to color and all the way to camera movement.
Why are they important? All of these things not only make brands consistent, but allow consumers to better understand what they are buying and why.
While each brand you work with will ask for a different approach to each project, there are a few things that cinematographers should know before stepping into an initial meeting, onto a set, or into the editing bay. Understanding these key aspects will give you the tools needed to nail the right look, color, and lighting that may end up being technical or creative challenges during production.
Author: Alyssa Miller
This article comes from No Film School and can be read on the original site.
