Do you love sitting at the center of the movie theater? It might cost you.
The experience of going to the movies to see something you’re excited to watch is an experience that’s almost irreplaceable in modern culture. But during the pandemic, that feeling was taken away from us. As more theaters closed and streamers took over, the movie-going experience is largely retracted from what it once was.
Theaters have to make money to stay open. That’s why AMC is going to try a new strategy: they’re going to charge you more for the good seats.
Sightline is a new ticket pricing initiative by AMC theaters where moviegoers can choose to pay more or less based on their chosen seat location. Front-row seats will have a lower price, while seats in the middle will have a higher price.
The initiative will start in select locations in New York, Chicago, and Kansas City and will be expanded to all AMC theaters in the US by the end of the year.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
