Is the modern movie star dead, or close to it?
Movie stars have a strange place in Hollywood. They are the face that audiences rely on to trust that a movie is worthy of their time. But some fear that the era of movie stars is reaching an end, and a new study that has been going around the film community makes me wonder if the iconic status of movie stardom is over or, at least, evolved into something else.
National Research Group, the analysis firm that specializes in entertainment and tech, commissioned a survey asking movie watchers and consumers to name five actors that would make them go watch a movie in a theater. The question wasn’t “Who are your favorite stars?” or “Who do you think are the biggest movie stars today?” The question asked was simple and pointed: “Who do you most want to watch in theaters?”
Author: Alyssa Miller
This article comes from No Film School and can be read on the original site.
