Is this pair of Air Jordans worth it?
The movie Air came out a few weeks ago and it has a lot of people talking. Most of that conversation is now about how good the movie is, I found it charming and hilarious, but how it’s doing at the box office.
You see, Air, an Amazon Studios film, cost $130 million dollars. At the time of writing this piece, it made $68,360,000 worldwide (according to Box Office Mojo).
In most circles, that would be considered a flop. But there’s more to the story of this Hollywood budget.
Is Air a Win or a Flop?
The Ben Affleck-directed movie that stars Matt Damon, Ben Affleck, Viola Davis, Chris Tucker, and Jason Bateman was originally budgeted out by Amazon to be a streaming-only film. That meant when it was time to make the contracts of the director, writer, and actors, they had to factor in the back end. So the budget, while it looks robust, covers all the money Amazon was ever willing to pay for the title.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
