Showbiz India prides itself on being one of the most beloved and trusted brands for South Asian communities in the United States. For more than 25 years, the television show founded by Executive Producer and Lead Anchor Reshma Dordi, and produced in Los Angeles, has been a staple in entertainment and lifestyle programming from India and South Asia.
This post was written by Lauren Adams and originally appeared on Adobe blog on May 8, 2023.
The show now reaches more than 25 million households across the U.S. and globally. For Senior Producer and Co-Host Ayushi Chhabra, joining Showbiz India was the thrill of a lifetime — but she also felt the responsibility that comes with upholding such an influential name.
“A lot of our viewers feel like Showbiz India is a part of their family,” explains Chhabra. “We started to have a very strong sense of responsibility to our audience. That’s why we’ve branched out beyond entertainment and lifestyle to create content that delivers a more meaningful impact to the South Asian community.”
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This article comes from No Film School and can be read on the original site.
