Streaming is not forever.
When streaming first debuted, I thought it was going to be incredible for cinephiles. In my naivete, I thought every studio would make its entire catalog available and we could watch as much as we wanted.
But that’s not remotely what’s been happening.
We’ve seen streamers remove titles at random, actually take things off after a while to avoid costs, and not make things available for a while to make sure they don’t have to pay residuals.
These streamers are trying to do a few things. First, they’re trying to license content to get people to watch. That’s why The Office used to be on Netflix, then moved to Peacock. That’s why New Girl bounced from Netflix to Hulu. Companies are always looking for older shows and movies they can pay a lot of money for to then broadcast for a limited amount of time.
They bolster that by making original streaming content. This original content would supposedly sit on their platforms forever, creating a deep catalog for its users.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
