The battle for the summer is here, and it isn’t between Oppenheimer and Barbie.
I’ve been waiting to see two movies this summer: Oppenheimer and Mission: Impossible – Dead Reckoning Part One. These films are made by people who love cinema. They’re built for the big screen, and we’re encouraged to see them in IMAX, the largest regularly available format.
However, these two films, releasing within a week of each other, are fighting for that real estate.
Tom Cruise’s Misson: Impossible movie opens July 12, and wants those IMAX screens. but on July 21, Christopher Nolan’s Oppenheimer opens and wants those screens.
There are only 401 IMAX screens in America, and movies that do well in IMAX earn serious bucks. Tom Cruise’s Top Gun: Maverick made around $100 million in IMAX screens alone. The benefits are clear: bigger movies, higher ticket prices, and the capability of creating a blockbuster.
Why were these movies scheduled so close together?
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
