In the 20th century, filmmakers came up with some truly unusual and creative gimmicks to make the movie-going experience more exciting for audiences.
This post was written by Toni V. Genov.
It seems like the 1960s might have been the peak time for unconventional film marketing campaigns. Whether it was skeletons flying over the audience, life insurance in case you get scared to death, or special ghost-viewing glasses, one thing is for sure–no idea was too wacky.
Check out the video below to see the gimmicks in action, including the one I actually try out myself.
Creating an Immersive Beginning: Psycho
On June 16, 1960, Alfred Hitchcock’s masterpiece Psycho premiered in a manner that defied convention. Unlike traditional movie screenings where viewers could enter at any point, Hitchcock insisted on a strict set of rules: Nobody was allowed into the theater after the movie began, and once inside, nobody could leave until it ended.
Author: Guest Author
This article comes from No Film School and can be read on the original site.
