Not a great sign for the cost of non-AI-driven video production.
Unlike many other industries which have really felt the effects of inflation and post-COVID-19 supply chain issues over the past few years, the film and video industry has been largely undeterred by rising prices. Yes, there were sensor and chip supply chain chaoses that have seen a decrease in new cameras shipped and possibly being released.
Yet the industry has still seen a steady stream of new cameras being both announced and shipped. While there are some new breakthrough higher-end cinema cameras on the market, most of the newer releases have ebbed towards smaller, cheaper, and easy-to-use for hybrid content creators (like Canon’s new R100, the manufacturer’s smallest, lightest and cheapest camera yet, for example).
Author: Jourdan Aldredge
This article comes from No Film School and can be read on the original site.
