More money, more problems for Disney.
Just a few years ago, Disney was riding high with a huge percentage of the market share and multiple movies making over or close to a billion dollars a year. They had massive franchises like Pixar, Star Wars, and Marvel raking in the big bucks, and last year Avatar: The Way of Water became the third highest-grossing movie of all time.
But this year, Pixar’s latest animated film Elemental is struggling at the box office, there’s no Star Wars movie, and Marvel’s Ant-Man: Quantumania struggled out of the gate. While Disney still has some more big titles to realese this year, they’re looking at their first year since 2014 (except for COVID-19’s 2021 and 2022) that they won’t have a billion-dollar movie at the box office.
How Did We Get Here?
Well, Disney has been pushing a tentpole strategy for a while. These movies cost around $200 million to make and more to market. That means, conservatively, they need to make around $400 million to actually bring a profit back to the studio.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
