Rounding out what has been a pretty jam-packed IBC conference in Amsterdam this year, we have a small but notable announcement from Canon to explore. The camera and lens company has unveiled its third lens of 2024 with a new RF 28-70mm f/2.8 IS STM.
This RF zoom is set to be the company’s smallest and lightest zoom lens for its RF lineup and an ideal fit for any full-frame and APC-S EOS R-series mirrorless cameras. It’s designed to be useful for both photographers and videographers alike and should shine in its compact form factor and easy-to-use design.
Let’s look at this new small and versatile RF zoom and explore how it might be right for you and your hybrid content needs.
Canon RF 28-70mm f/2.8 IS STM
Overall this new RF zoom should bring a fast aperture, a compact size, and some versatile wide-to-short telephoto zoom range as an everyday do-it-all lens for all types of content creators.
This 28-70mm zoom range and fast f/2.8 aperture should also make this lens quite capable of covering everything from landscapes to portraits and many other things in between. The RF zoom also features L-series quality optics while keeping to a smaller form factor and a relatively affordable price point for the performance and features.
Fast and Small Form Factor
What’s neat about this RF 28-70mm zoom is how it differs from its L-series counterpart (the RF 24-70mm f/2.8 L) by finding a way to maintain a much smaller and lighter form factor. This new RF zoom also does this through an advanced optical design and a more conservative, but still very capable, 28mm wide-angle starting point. When not in use, the lens can collapse into itself, resulting in even greater space savings in a bag or when slung over a shoulder.
Another main element of the RF 28-70mm’s appeal is its physical construction. It is small, lightweight, and durable. The lens also features a weather-sealed construction, like L-series glass, which helps ensure this lens can be used in rain or shine. This makes it a reliable choice for photographers and videographers.
Price and Availability
The Canon RF 28-70mm f/2.8 IS STM is available to pre-order now and is expected to ship here at the end of September 2024. Here are the full specs and purchase options:
- Full-Frame | f/2.8 to f/22
- Compact and Fast Standard Zoom
- Stepper Motor (STM) Autofocus
- Optical Image Stabilizer
- Collapsible Design
- Customizable Control Ring
- Two UD and Two Aspherical Elements
- Super Spectra Coating (SSC)
- Rounded 9-Blade Diaphragm
Canon RF 28-70mm f/2.8 IS STM Lens (Canon RF)
Blending a fast aperture, compact size, and versatile wide-to-short telephoto zoom range, the Canon RF 28-70mm f/2.8 IS USM Lens can be an everyday do-it-all lens for all types of content creators.
Author: Jourdan Aldredge
This article comes from No Film School and can be read on the original site.
