Black Friday 2024: the best deals on our favorite photography gear

Black Friday has gone from being a single-day event to a series of sales spanning over a week. And while there are hundreds of discounted items out there, not all of them are worth your while. We’ve dug through them to find products that are actually a deal – the items that we know are good, and that are cheaper than their usual prices.

If the deal is only available for a very narrow window of time, we’ll be sure to note that.

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Camera Deals

Nikon

Deals will be available starting 11/28

Gold Award Winners

Nikon Z9 – $5,000, $500 off

The Nikon Z9 is Nikon’s first truly ‘professional’ full-frame mirrorless camera. Built around a 47MP stacked-CMOS sensor (without a mechanical shutter), the Z9 is a fast and capable all-rounder, built for use in the most demanding environments by both stills photographers and videographers.

The Z9 is a stills and video powerhouse, intended to appeal to as wide a constituency of photographers as possible.

Nikon Z6III – $2,200, $300 off

Photo: Richard Butler

The Nikon Z6III is Nikon’s third-generation full-frame enthusiast mirrorless camera, with a ‘partially stacked’ 25MP CMOS sensor.

The Z6III is a significant step-up from its predecessor and is to-date the most all-round capable camera in its class. It excels in both stills and video.

Canon

Gold award winners

EOS R5 – $2,799, $600 off

Photo: Dan Bracaglia

The Canon EOS R5 is a versatile and capable full-frame mirrorless camera that can shoot 45 megapixel stills at up to 20 frames per second and capture 8K video.

Although heat build-up limits how long you can shoot super high-quality video, the EOS R5 remains an excellent all-around option for photographers of all kinds. The EOS R5 could easily find a home among landscape, wedding, event and even sports photographers that are looking for a well-built, do-it-all mirrorless camera.

Read the review

EOS R6 II – $1,999, $500 off

Photo: Dale Baskin

The EOS R6 Mark II is Canon’s second-generation full-frame enthusiast mirrorless camera, and is based around a stabilized 24MP Dual Pixel CMOS sensor.

Aside from the maximum burst rate, the Canon R6 Mark II might look like a minor upgrade from its 2020 Camera of the Year precursor, but the impressive number of small improvements add up to one of the most well-rounded full-frame cameras in its price range.

Silver Award winners

EOS R8 – $1,199, $300 off

Photo: Brendan Nystedt

The Canon EOS R8 is a surprisingly capable compact full-frame mirrorless camera that has the features and image quality of Canon’s EOS R6 II at a much lower price.

The EOS R8 offers the image quality and many of the features of Canon’s more expensive models but battery life, viewfinder resolution and lack of sensor stabilization are part of the price you pay for that. The RF mount is still fairly new so it’s worth researching your lens options before buying, but an adapter allows the use of EF DSLR lenses if you have them.

EOS R7 – $1,299, $200 off

The Canon EOS R7 is a 32MP, image-stabilized APS-C mirrorless camera aimed at enthusiast photographers and videographers.

The EOS R7 is a solid, well-thought-out enthusiast level APS-C mirrorless camera. It can shoot ‘EF’ DSLR lenses with an adapter, but the limited number of well-matched RF lenses may be limiting. A great option if you’re happy to use the lens that typically comes with the camera.

Read the review

EOS RP – $899, $100 off

The EOS RP is an affordable entry-level full-frame mirrorless camera that combines a 26.2MP CMOS sensor and Dual Pixel autofocus with the easy-to-use interface of its EOS-M and Rebel cameras.

The EOS RP is a camera with a modest price to match its modest spec. Clearly, Canon believes the attractive JPEGs and ease-of-use make up for the lack of cutting-edge features and performance, and we tend to agree. The RP is a likable camera with good controls that is genuinely fun to use, but more advanced users looking for ultimate image quality and speed will want to look elsewhere.

Buy at B&H

Buy at Amazon

Buy at Adorama

EOS R10 – $879, $100 off

Photo: Shaminder Dulai

The Canon EOS R10 is a 24MP mid-level APS-C mirrorless camera for stills and video shooting.

With the EOS R10 Canon has re-created the capability and usability of its popular Rebel series DSLRs in its newer RF mirrorless lens mount. You can adapt older DSLR lenses but there are currently few RF lenses that are a good match for the R10. A very strong option if the kit zoom is sufficient for you.

Read the review

EOS R50 – $579, $100 off

Photo: Richard Butler

The Canon EOS R50 is a compact mirrorless camera aimed at photographers who may want to move up from a smartphone but want to do so at an entry-level price point. It’s built around a 24MP APS-C sensor and uses Canon’s ‘RF’ lens mount.

The EOS R50 is a very capable mirrorless camera, particularly for what is basically an entry-level model. It has impressive autofocus capabilities and produces high-quality photos and video, including HDR video. It’s a good model if you like touchscreen controls, though it may not be the best choice for people with big hands

Other sales

EOS R3 – $4,499, $500 off

The Canon EOS R3 is the company’s first sports shooting mirrorless camera, based around a 24MP stacked CMOS sensor. That sensor allows for 30fps bursts with autofocus, oversampled 4K/60p video and incredible autofocus capabilities.

The Canon EOS R3 is supremely capable, offering the best autofocus performance and video quality we’ve yet seen in a Canon mirrorless camera as well as incorporating some truly innovative features like eye control and the OVF simulation mode. The only thing that’s really holding it back, depending on what you compare it to, is resolution – Sony’s sports-focused a9 II also comes with 24MP, but there’s also the a1 and Nikon Z9 that both have substantially more resolution without much in the way of compromises. But for Canon users looking for the best mirrorless performance for their RF and EF-mount lenses, the EOS R3 is worth a look.

Read the initial review

Buy at B&H

Buy at Amazon

Buy at Adorama

Sony

Gold award winners

Sony a1 – $5,500, $1,000 off

Photo: Dan Bracaglia

The Sony a1 is a 50MP pro-grade full-frame camera that combines high resolution with high speed, and is equally at home shooting detailed landscapes, fast-action sports or pro-level 8K video.

The a1 mixes high-speed and high-resolution capabilities with high-end video capabilities for a truly compelling combination. The aim is to produce a single camera that can adapt to the needs of a wide range of pro photographers and, though it has a price to match that ambition, we find that Sony has succeeded. If you have a need for what the a1 offers and the cash, it’s a camera we can easily recommend.

Sony a7R V – $3,400, $500 off

Photo: Richard Butler

The Sony a7R V is the company’s fifth-generation high-res full-frame mirrorless camera, built around a stabilized 61MP sensor.

The a7R V is an excellent tool for capturing high-resolution images with a mechanical shutter. The impressive autofocus performance means it is suitable for capturing a wide variety of subjects, including sports and wildlife. However, the sensor’s slow readout limits its capabilities if your work requires video capture or the use of a silent electronic shutter.

Read the review

Sony a7 IV – $2,100, $400 off

Photo: Richard Butler

The a7 IV is an enthusiast-level 33MP full-frame mirrorless camera with strong video and stills features.

The a7 IV is one of the most capable stills/video cameras we’ve ever tested, underpinned by one of the most powerful and accessible autofocus systems. It’s one of the more expensive mid-range full-frame mirrorless cameras, but also one of the most accomplished.

Sony a7S III – $3,200, $300 off

The Sony a7S III is the most video-focused of the a7 series of full-frame mirrorless cameras. It uses a 4K-optimized, image stabilized 12MP BSI CMOS sensor.

The a7S III is the most video-focused a7 camera yet. Its combination of high quality capture, built-in stabilization and reliable autofocus gives a very capable camera for a range of high-end videography where a small, lightweight camera is beneficial. It’s a powerful little production tool.

Panasonic

Silver Award winners

Lumix S5II – $1,700, $300 off

Photo: Richard Butler

The Panasonic S5 II is an enthusiast-level camera with impressive feature sets for both stills and video, It’s built around a 24MP CMOS sensor and uses the L-mount shared with Leica and Sigma.

The Panasonic S5 II is one of the most well-rounded cameras in its class. Its excellent ergonomics make for great handling, and its AF system is adept at identifying subjects, though subject tracking could be stickier and more decisive. It produces great photos and video and includes one of the deepest video feature sets for its price range.

Read the review

$1,697 at B&H

$1,697 at Amazon

Lumix G9II – $1,600, $300 off

Photo: Brendan Nystedt

The Lumix G9 II is the company’s high-end Micro Four Thirds camera, featuring a 25MP sensor and phase detection autofocus.

Read the review

$1,597 at Amazon

$1,597 at Adorama

Fujifilm

Photo: Richard Butler

Outside of its Instax cameras, Fujifilm currently has only one camera on sale: the Gold Award-winning X-T5, which costs $1,600, $100 off its original price. You can read the full review here.

OM System

OM-1 Mark II – $1,899, $500 off

Photo: Shaminder Dulai

The OM System OM-1 Mark II is a high-speed Micro Four Thirds camera based around a 20MP Stacked CMOS sensor.

Read the initial review

$1,899 at B&H

$1,899 at Amazon

$1,899 at Adorama

OM-5 with 12-45mm F4 Pro lens – $1,099, $300 off

Photo: Brendan Nystedt

The OM System OM-5 is a compact 20MP image-stabilized Micro Four Thirds mirrorless camera.

The OM-5 offers strong all-round capability with excellent image stabilization in a compact IP53-rated weather-sealed body and access to one of the largest mirrorless camera lens systems.

Read the review

$999 at B&H

$1,099 at Amazon w/12-45mm F4

$999 at Adorama