Canon’s latest feature costs $120 and is meant for school photographers

Image: Canon

Canon has announced a new ‘Cropping Guide’ firmware update, which aims to make framing portraits easy and consistent. The feature costs $120 per camera and is available on the EOS R50, R10 and R7.

According to Canon’s website, the function includes four guides with built-in borders for standard print sizes. The guides are designed to work whether you’re shooting in landscape or portrait and to let you frame both headshots and full-body portraits.

The framing guides are clearly meant for professionals shooting high-throughput portraits; think school photos, sports events, or corporate events where everyone in the company has their picture taken. Driving this point home, Canon’s press release mentions that it’ll show the feature off at the School Photographers Association of California trade show early next year.

The feature lets you choose between four guidelines, with some offering lines for different-sized heads like you’d find in a school, and others leaving room for pieces of equipments like balls and rackets. Image: Canon

There is one caveat for anyone looking to add the function to their camera: you have to send your camera to a service center to activate it. That could be a problem if you only have a single camera body, though that’s likely not the case for most working photographers. Also, a lot of mass portraiture work happens in cycles; schools and sports leagues all tend to have pictures taken at the same time of year. Canon also sells versions of the EOS R50, R10 and R7 with the feature pre-installed at a $120 markup from the normal models’ MSRPs.

Still, it’s hard to ignore that Panasonic and Sony sell similar features delivered via an immediate firmware download. There are some other differences, too: Canon’s framing guide is only available on its APS-C cameras, while Panasonic and Sony limit their versions to more expensive full-frame cameras like the Lumix S5 II, a7 IV and a9 III.

Panasonic’s solution, called Lumix Volume Photography, also goes further than just including frame guides; it also integrates with Opticon scanners, letting you bake a student’s information into the photo file for easier sorting. However, it also costs $199, versus Canon’s $120 and Sony’s $150.

Panasonic’s firmware upgrade for volume photographers includes a suite of features meant to make their jobs easier. Image: Panasonic

There will be people who balk at any mention of paying for new features, and you could argue that it’s a slippery slope leading to cameras riddled with microtransactions or subscriptions. Ricoh started selling an $80 software graduated ND filter feature for some of its cameras earlier this year, but surely we don’t want that to become the new normal.

On the other hand, this specific function is something that most people buying these cameras will never want or use, so why should they pay for the development work that went into it or have to navigate around it in their menu system? Let the professionals who will almost immediately make the money back in time saved fund it instead of baking it into the price of the camera.

However Canon’s regular customers feel about paid functions, the company will likely only pay attention to how the pros respond. As we saw with Sony’s a1 II, pricing for professional products is based on how much the market will bear rather than the types of value calculations hobbyists make. If you’re a professional who shoots portraits, we’d love to hear from you in the comments. Would you or your company pay for this feature, and would its availability be a big factor in you choosing which camera to buy?