Since being founded back in 1961, Sigma has made a name for itself in the film and video space with its great cameras and lenses. The company has pushed to increase the standards of optical engineering, in part, out of a deep respect for the creative ways photographers and filmmakers engage with the world.
Sigma has shared that they’ve now launched a new visual identity, one aimed at refocusing the company on the “essence” of its manufacturing philosophy and communicating the company’s desire to provide outstanding products and services to our customers.
Let’s look at this new visual identity and see how Sigma is looking to build its reputation further.
New Sigma Visual Identity
As the video and photo industries continue to change at a rapid pace, Sigma is quick to acknowledge that these industries are in a state of constant evolution that occasionally takes revolutionary leaps forward. Yet, for a legacy brand like Sigma, the fundamental desires to capture and share moments are set to remain unchanged.
The new Sigma visual identity is meant to reflect the company’s unwavering commitment to supporting this pursuit through exceptional craftsmanship and creativity. To that end, it looks like Sigma has some sleek new branding to share.
The most striking changes might concern Sigma’s wordmark and symbol. The new symbol is a contemporary update of the symbol that has been in use since Sigma’s founding. Based on the Greek letter Σ, this symbol reflects the name of the company and is meant to symbolize the guiding idea behind its manufacturing philosophy.
Sigma shares that this new visual identity will be gradually introduced across Sigma’s products, website, social media, and product packaging.
Made in Aizu, Japan
As you might know, Sigma’s production is entirely based in Japan, with every lens, camera, and other product manufactured at Sigma’s factory in Aizu and with supply chains concentrated in the Tohoku region.
Along with a new logo and visual identity, Sigma also shares that in future brand communication, the company will place more emphasis on the origin of its exceptional quality which comes from being made in Aizu, Japan.
Art Projects and Deeper Commitment to the Arts
Sigma has also shared that the company is looking to further its support for the photographic and visual arts. In addition to the company’s ongoing sponsorships and partnerships with numerous festivals and cultural events, as well as maintaining, growing, and exhibiting our library of photobooks, Sigma will continue to expand and deepen our support of the arts through several new endeavors.
With the launch of our new visual identity, Sigma is also introducing Art Projects, a new initiative in which Sigma will collaborate with artists to produce and share their work. The first artists to work with us are Solve Sundsbo and Julia Hetta.
To check out these new art projects check out Sigma’s website here.
Author: Jourdan Aldredge
This article comes from No Film School and can be read on the original site.
