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| Image: Polaroid |
Polaroid has announced new versions of its instant cameras, the Now and Now+. The third-generation models bring only incremental changes to the table, though Polaroid promises an improvement to overall image quality and performance in bright light.
The most significant update on the Now and Now+ Gen 3 instant cameras is an updated ranging sensor. The ranging sensor drives the camera’s two-lens autofocus system, which is effectively two fixed focus zones that the camera can swap between. To do this, the camera sends out infrared lights, measuring how long they take to come back to judge the distance. The camera can then determine which lens is appropriate given that distance. Polaroid says it updated the ranging sensor, allowing the cameras to pick the correct lens more often.
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| Photo: Polaroid |
Polaroid also updated the placement of the light meter on its latest cameras. The light meter used to be under the viewfinder, but on the Gen 3 models, it has moved to under the lens. Polaroid says this will provide more accurate readings and, thus, more accurate exposures since it’s measuring closer to where light is actually entering the camera. The new placement also sits under anything placed over the lens, making the camera filter compatible.
Beyond the slightly improved functionality, Polaroid has completely refreshed the colors of both the Now and Now+, doing away with the existing colors. The Now is now available in Coral, Arctic Blue, Purple, Yellow, Pebble White, and Black, while the Now+ comes in solid Arctic Blue, Coral, Black, and White.
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| Image: Polaroid |
As with previous models, the Now+ remains the connected model, offering app connectivity for more creative control. As Polaroid says, the plus is in the name “because it “adds” to the experience.” The Now Gen 3, meanwhile, is a more traditional instant camera with no extra controls beyond the point-and-shoot nature of the camera. Both cameras are rechargeable via USB-C and use full-sized Polaroid i-Type film.
The new cameras are available for purchase starting today on the Polaroid website and select retailers. The more basic Now Gen 3 is $120, while the connected Now+ Gen 3 is $140.
Press release:
Introducing Polaroid Now & Now+ Generation 3: Sharper shots, better in bright light
The latest improvements of Polaroid’s iconic instant camera range
Polaroid Now Generation 3 Instant Camera
The Polaroid Now Generation 3 Instant camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials.
Available in six new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.
- Optimized exposures to take sharper pictures in bright lighting. Thanks to ranging sensor, flash and autofocus upgrades, the Gen 3 Now camera takes cleared pictures = even on super sunny days.
- Shoots original full-size Polaroid film. Capture modern life in the original Polaroid aesthetic. And see every detail of each beautifully imperfect picture on our iconic full-sized i-Type.
- Iconic Polaroid Design. The classic Polaroid look that generations have come to know and love, now made from more future-friendly materials.
- Two-lens autofocus = twice the clarity. The Generation 3 Polaroid Now’s twin-lens autofocusing system chooses which lens is right for the shot. Capturing the moment is as simple as clicking the big red shutter button.
Price: $119.99 / €129.99 / £119.99
Polaroid Now+ Generation 3 Instant Camera
The Polaroid Now+ Generation 3 Instant camera is unlocking new creative possibilities by being paired with the Polaroid app. Access aperture priority, remote controls, double-exposure, self-timer, manual mode and more. This connectivity, combined with an optimized two-lens autofocus system that takes sharper pictures in bright lighting, results in a classic-look camera packed with modern tech.
Available in four new colors, made with 40% recycled materials and compatible with iconic, full-sized Polaroid i-Type Film.
- Optimized exposures to take sharper pictures in bright lighting. Thanks to ranging sensor, flash and autofocus upgrades, the Gen 3 Now+ takes clearer pictures – even on super sunny days.
- App connected for extra creative firepower. Manual controls, aperture priority, remote controls, double exposures, and more are all unlocked when linking the Now+ with the Polaroid app.
- Iconic Polaroid Design. Manual controls, aperture priority, remote controls, double exposures, and more are all unlocked when linking the Now+ with the Polaroid app.
- Shoots original full-size Polaroid film. Capture modern life in the original Polaroid aesthetic. And see every detail of each beautifully imperfect picture on our iconic full-sized i-Type.
- Two-lens autofocus = twice the clarity. The Generation 3 Polaroid Now+’s twin-lens autofocusing system chooses which lens is right for the shot. Capturing the moment is as simple as clicking the big red shutter button.
Price: $139.99 / €149.99 / £149.99
Available from March 4th on Polaroid.com and select retailers worldwide.
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This article comes from DP Review and can be read on the original site.
