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| Image: Blackmagic |
Almost every news site is flooded with stories about the new tariffs and their impact on individual product categories. Given that so many photography companies manufacture their goods in places other than the United States, several outlets have predicted that the tariffs will impact photography gear. Now, those expectations are becoming a reality, with Blackmagic Design being the first to officially announce price increases because of tariffs.
In a statement provided to DPReview, Blackmagic explained: “In general, it’s a bit in flux as developments are happening with the tariffs, and our team is trying very hard to keep customers informed with updated pricing, so that’s why they may see some changes. Since we have factories in different countries, it causes different price increases, and we are moving production of some products to help lower costs for customers from what we had previously raised them to since the tariffs went into effect. This will take us some time, so customers may continue to see some pricing change, but again, we are working very hard to keep customers informed with updated pricing.”
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| A screenshot of the Blackmagic website reflecting a $5495 price for the Pyxis 12K camera, taken at 12:42 PM EDT on April 7. |
Yesterday, CineD reported that the newly released Blackmagic Pyxis 12K camera went from the launch price of $4995 to $6595 on Blackmagic’s website, a 32% increase. CineD included a screenshot of Blackmagic’s website reflecting the $6595 price. However, at the time of writing, the website shows $5495 for the camera. While that isn’t as substantial an increase as what CineD reported, it is still a bump in price, which no one likes seeing. Since Blackmagic said things are in flux right now, that number could likely continue to change. At the time of writing, the price at B&H is still the original launch price.
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| A screenshot of Blackmagic’s statement on Facebook about pricing changes. |
Blackmagic also posted a statement on Facebook about general US prices for its products. It said that most products in the US have increased because of the tariffs, and that these price changes only impact the US. A quick look at the Blackmagic website shows that the company also increased the price of the Pyxis 6K camera from a launch price of $2995 to $3295, while the Ursa Cine 17K went from $29,995 to $32,995.
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This article comes from DP Review and can be read on the original site.
